The perfect starting point for artists, managers, and marketers who are new to the world of digital advertising. With this guide, you'll gain access to step-by-step guide covering the basics of paid media, two budget templates to help you plan campaigns, and a glossary of music marketing terms you'll need to know to begin your advertising journey.
This comprehensive resource will help you ideate and implement a strong, concise, and differentiated brand that will set you apart in the music industry. You'll receive step-by-step instructions to guide you through the branding process. Plus, our accompanying worksheet outlines an in-depth approach to defining your brand, ensuring that no detail goes unnoticed.
This comprehensive guide is packed with step-by-step instructions to help you promote your music in a clear and effective way, while engaging your fans. We'll show you how to reach your target audience and engage your fans through a variety of marketing strategies.
But that's not all - tailor your approach to your unique brand and audience with two templates for creating your own written marketing strategies.
All the tools and insights you need to get fans in the room. Our step-by-step instructions will guide you through the process for show marketing, so you can focus on what you do best - creating amazing music, while our templates for creating your own written tour marketing strategies will allow you to curate a strategy unique to your brand and audience.
"One of the best digital marketing strategists I've ever worked with in the music industry. She was instrumental in several major growth strategies for one of my artists."
“Dayna is an amazing strategist and collaborator, and someone I trust and turn to often. She's an asset to any team, and I am so grateful to have her on mine. I could not recommend her more."
"Dayna really listens to our needs and goals, and helps prioritize our spends and build strategies that result in real audience and revenue growth. She is our trusted go-to."