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FANDA/Artist Marketing 101: A Guide to Creating a Sustainable Music Business
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Artist Marketing 101: A Guide to Creating a Sustainable Music Business

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Building a sustainable business is crucial to achieving long-term success. Whether you're a new artist or an industry professional seeking to enhance your brand, 'Artist Marketing 101' is a must-read to build a sustainable music business that can help you achieve your dreams. This 250+ page ebook is packed with insights, and 11 templates and worksheets, designed to help take your music career to the next level.
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Contents

Artist Marketing 101 (Ebook).pdf
  • 23.9 MB

Chapters

Almost 300 pages of music marketing and business growth insights, designed to help you build revenue and presence in the competitive music landscape.

This extensive ebook includes 21 chapters, covering topics such as: 

  1. Strategic Artist Analysis & Goal Setting
  2. How to Define your Artist Brand
  3. SEO Basics for Musicians
  4. Building a Functional Musician Website
  5. On Page SEO, Schema Markup and Voice Search
  6. How to Boost your YouTube SEO
  7. The Artist & Label Services Economy
  8. A Beginners Guide to Music Advertising
  9. Email Marketing, Automation and Funnels
  10. Defining your Content Pillars
  11. Asset Creation: What your need and when to implement
  12. Artist Tools on DSPs
  13. Growth & Traditional Marketing Strategies
  14. E-Commerce: Store, Fan Club, Livestreams and Fan Experiences
  15. Web 3.0
  16. The PR, Advertising & Playlisting Matrix
  17. Why you Need a Music Marketing Strategy
  18. How to Promote your Show or Tour
  19. How to Promote your Music Release
  20. How to Create Music Fan Personas
  21. Tracking Results: Data and Analysis

Plus! A bonus section: A Glossary of Music Marketing Terms.

Included in this Resource

  • A detailed and extensive resource guide for marketing your artist brand in the current digital landscape
  • A Goal Setting Template
  • A Competitor Analysis Template
  • A Worksheet that outlines the in-depth approach you can take to defining your brand
  • A Survey or Interview Template for building Fan Personas
  • A Fan Persona Template, for creating your personas
  • Two budget templates (creating basic ad plans, and more detailed digital marketing campaigns)
  • A template for creating your own written tour marketing strategy
  • A template for creating your own written tour marketing strategy
  • Bonus section: A Glossary of Music Marketing Terms

What you'll Need

All you need to get started is: 
  • A free Google Account (to access templates linked in the EBook)
  • A PDF reader

Frequently asked questions

All the answers to your most frequently asked questions!

What is FANDA?

Enhancing your craft and skills as a musician or industry professional requires innovative learning experiences and access to education. This is where self-taught education comes into play, and it's also where FANDA comes in. We exist to help talented artists and industry professionals transform their passion into sustainable businesses by providing the tools and resources needed to achieve their goals. 

Who is FANDA for?

FANDA is for artists looking to develop their marketing and business acumen, marketing coordinators or specialists looking to skill up, and new artist managers who would like to better understand how to build a sustainable business for their talent via marketing.

Are these teachings globally oriented?

The insights we deliver are derived from 20+ years industry experience gained globally in markets including Australasia, UK, Europe and the US.

How do I access my Ebooks and Resources?

During checkout in the Podia portal, you'll be prompted to create an account. Once your payment is processed, your purchases will be delivered to your email and will be available in perpetuity in your account.

You’ll receive a notification letting you know your items are ready to download.
  • Download your PDF files to your computer, and save them somewhere safe.
  • Print your PDF.
  • Enjoy your resources, worksheets and/ or templates.

What do I need to access my files?

For the EBooks and Resources you’ll need a PDF reader, a free Google Account and a free ClickUp account.

Are the files editable?

While resource files are locked, templates and worksheets are unlocked allowing you to either edit directly into the PDF, or copy and create your own file copy from the source file.

How long do I have access to the EBooks and Resources that I purchase?

Forever!

Do you offer refunds or exchanges?

No, we don’t offer refunds or exchanges under any circumstances. Please review all items carefully before a purchase is made as all sales are final. However if you find your purchase does not meet your expectations, please email hello@learnwithfanda.com and we'd be happy to discuss alternatives.

What payment methods do you accept?

We accept Google Pay, Apple Pay, and more. Please view the checkout page of one of our products for more information.

Testimonials

"One of the best digital marketing strategists I've ever worked with in the music industry. She was instrumental in several major growth strategies for one of my artists."

Alex Tate

Director and Artist Manager at Fat Cat Music Group ↗

“Dayna is an amazing strategist and collaborator, and someone I trust and turn to often. She's an asset to any team, and I am so grateful to have her on mine. I could not recommend her more."

Alyssa Joseph

Artist at Alyssa Joseph ↗

“Very hands-on and passionate about developing talent, Dayna is one person you want on your team.”

Justin Katerberg

Owner and Artist Manager at Vitalic Noise ↗

"My go to for artist marketing for several years, most recently she helped revamp and optimize my online presence, resulting in a refreshed brand and improved searchability. Highly recommend!" - PhaseOne, Artist

PhaseOne

Artist at PhaseOne ↗